Ad copy variations: how to do it with AI
Last checked 2026-10-15
BeginnerBot with human review 📣 Marketing
Generate multiple headline/body variants for testing.
1. Bot automation level
Bot with human review The bot does the work, but facts, numbers or code should be checked.
2. Before you hand it to the bot
- Gather inputs: the text, file or details the bot needs.
- Access: make sure you can use the chosen bot/plan (see limits below).
- Context: tell the bot audience, purpose, constraints and examples of good output.
- Privacy check: remove personal, confidential or regulated data unless your plan/workspace is approved for it.
- Success criteria: write down what 'done' looks like (length, format, tests passing, fields filled).
3. Copy-paste prompts
Main prompt
Give 10 Google ad headlines under 30 chars for a meal-kit service.
Beginner-friendly
Give 10 Google ad headlines under 30 chars for a meal-kit service. I'm new to this: explain each step in plain words and ask me for anything you need before starting.
Check-your-work
Give 10 Google ad headlines under 30 chars for a meal-kit service. When you finish, list any assumptions you made, anything you're unsure about, and what I should double-check before using the result.
Free tiers that can handle this (verified): ChatGPT (incl. Work & Codex), Claude (incl. Claude Code), Google Gemini, Grok, Mistral Le Chat. Others: check plan.
4. Step-by-step
- Provide product, audience, key benefit, offer and character limits per platform.
- Ask for 10–20 variants grouped by angle (benefit, urgency, social proof).
- Remove claims you can't substantiate.
- Check against platform ad policies and character limits.
- Load the best 3–5 into an A/B test.
5. Which bots and plans can do it
| Tool | What's different here | Plan limits | Source |
|---|---|---|---|
| ChatGPT (incl. Work & Codex) | Projects keep brand context across chats. | Free tier has limited deep research, Codex and Work; scheduled tasks need Go or higher (per chatgpt.com/pricing). | help.openai.com/en/articles/20001275-chatgpt-work-and-codex |
| Claude (incl. Claude Code) | Projects keep reusable brand instructions. | Claude Code and Research need Pro or higher; computer use is Pro/Max only (research preview). | code.claude.com/docs/en/desktop |
| Google Gemini | Gems store reusable instructions. | Free tier includes Deep Research, Canvas, Gems; video generation needs AI Plus or higher. | gemini.google/overview/deep-research/ |
| Microsoft Copilot | — | Copilot in Word/Excel/PowerPoint/Outlook needs an eligible Microsoft 365 plan. | www.microsoft.com/en-us/microsoft-copilot/for-individuals/features |
| Grok | — | Free to try; SuperGrok gives higher limits and multi-agent (price not verified). | x.ai/grok |
| Meta AI | — | Free across Meta apps; no paid tier verified. | meta.com/ai/ |
| Mistral Le Chat | — | Free tier has limited messages, searches and coding sessions; Pro raises limits. | mistral.ai/pricing |
| DeepSeek | — | Chat app limits not documented officially; API is pay-per-token. | api-docs.deepseek.com/quick_start/pricing |
Free or paid?
- ChatGPT (incl. Work & Codex): Free plan: yes. unlimited text chats; limited uploads, images, voice, deep research and Codex. Paid: price not verified, so check the official site. Its free tier can handle this task.
- Claude (incl. Claude Code): Free plan: yes. chat, web search, files & code execution, Artifacts, connectors. Claude Code and Research need Pro. Paid: the lowest price we could verify on the official pricing page is $20/month (other plans may exist). Its free tier can handle this task.
- Google Gemini: Free plan: yes. Flash-Lite model, image generation, Deep Research, Live, Canvas, Gems. Video needs AI Plus or higher. Paid: the lowest price we could verify on the official pricing page is $99.99/month (other plans may exist). Its free tier can handle this task.
- Microsoft Copilot: Free: not verified, so check the official site. Paid: the lowest price we could verify on the official pricing page is $23.5/month (other plans may exist). For this task, check the plan.
- Grok: Free plan: yes. to try; SuperGrok has higher limits (price not verified). Paid: price not verified, so check the official site. Its free tier can handle this task.
- Meta AI: Free: not verified, so check the official site. Paid: price not verified, so check the official site. For this task, check the plan.
- Mistral Le Chat: Free plan: yes. limited messages, searches, coding sessions and basic images. Paid: the lowest price we could verify on the official pricing page is $14.99/month (other plans may exist). Its free tier can handle this task.
- DeepSeek: Free: not verified, so check the official site. Paid: price not verified, so check the official site. For this task, check the plan.
6. Risks and what to double-check
- AI may invent claims or stats — remove anything unverifiable.
- Check trademarked terms and regulated claims (health, finance).
- Read the output carefully; AI can be confidently wrong.
- AI can hallucinate facts — verify anything that matters.
- Don't share secrets or other people's personal data.